How to kiss….
In the list of most highly searched terms on Google is “how to kiss”. I think it’s hilarious! Can you remember being at the point before your first kiss, wondering if you were going to do it right?
It’s like anything new – there is that fear and anxiety of wondering if we are doing it right. I’m taking this analogy of kissing into business (bear with me!)
Back to search terms: such a wide range of things that people are googling for, looking for answers. In Google’s “a year in searches” we see that Robin Williams, World Cup rugby, Ebola, Malaysian airlines, Brazil vs Germany, iPhone6 are all at the top of the list.
So what does that have to do with business, or your personal goals?
Whether you are looking for a job or wanting more customers, or looking for a partner or more friends – it’s about marketing yourself in a very specific way. Yes you can look at google search terms to give you a clue as to what people are looking for, but there is more to it than that.
Back to ‘How to kiss’….
This is where the ‘dating model’ comes into play. The connections we build up and how we ‘date’ the other party are far more important than how to “kiss” them! If you don’t do the early steps right, you won’t ever get to the crunch point. (Then all your preparation is for nothing!)
Just like you can see when someone just wants to go in for the kiss, without a connection – or without connecting on other levels, (and more), in a personal relationship sense, it’s obvious in business too – and it’s really off putting.
In fact it could be what is costing you the next client, the next job or the next project.
In Perth right now there is a wave of job losses, restructuring and retrenchments. Not surprising given that iron ore went from $150/ tonne to $50/tonne. The oil price was over $100 a barrel and is now around $45.
These are two major drivers in the Western Australian economy.
I see people looking for jobs and going about it in a way that guarantees they will be looking for a while. I see business owners trying to find new customers and the next project, but they are pushing business away without realising how their approach is costing them income.
If we don’t adapt and change the way we do things, we aren’t going to get the results we want. We won’t get to “the kiss”.
Here are a few things to remember:
1. Get clear on what you want.
2. Decide what you can offer and what you are prepared to give. If you give others what they want, you can very often get what you want. But if we give with the intention of getting, the whole energy is out of whack and it simply won’t work. Give freely and trust that somewhere along the line it will come back to you.
3. Think of how you can “woo” your next customer. How you can position yourself so your next employer sees you as an attractive person: i.e. A person who will add value to their business. Gone are the days of guaranteed employment or giving business to the person who is in front of them.
Now all businesses large and small want and need people who add value, who are assets to the organisation rather than simply costs.
4. Make a list of how you have added value to previous business relationships. Then look around and see how you can add value to others around you.
It’s also a clue what your natural strengths are.
5. Take a deep breath and restrategize. Find someone who you can bounce ideas off and will give you and honest assessment of your ‘dating’ strategy. When I showed this model to one of my customers the other day, he said “it’s no wonder no one has been returning my calls! I can see why I haven’t been getting anywhere. From now on I will approach it completely differently!”
This is especially important if you have moved from another country or city!
6. Be kind to yourself! It’s easy to beat yourself up. When is now a good time to make a list of everything you’ve achieved? Every little thing you’ve done right. Confident people tend to get more success – so start rebuilding your confidence.
If you have any questions I’d be happy to answer them.
Have a great week.
With love and gratitude