Scoopons, Groupons, Living Social or whatever voucher you use!

Do you use Scoopons, or Doupons, or Living social – or Groupons? Or whatever other voucher system is in your area?

This morning, our bedroom and my office were turned upside down, to clear the carpet to be cleaned professionally. The guy arrives to clean them – I show him the carpets and he tells me the stains probably won’t come out. Why, I wonder, am I getting them professionally cleaned if they won’t come out clean?

On chatting to him further I ask if he is the owner of the business – yes, and if he has found that these vouchers give repeat business. No, he says, they normally go off and get the next voucher when they next need their carpets cleaned – so he hasn’t found any repeat business.

I have used these vouchers several times for a variety of occasions. Some providers give an outstanding experience. I took a voucher for a full body massage, pedicure, manicure and facial with a spa in Perth city centre. What an awesome experience. They treated me like royalty! And when I left I got a voucher for the next time I go back there.
The massage was outstanding, the facial top notch – and the pedicure – lets say that paint stayed on my toenails longer than many others have!
Will I go back there? Most definitely – they treated me like a valued customer.
What they also did right is get all my details including my email address. Now, while I havent’ heard from them yet, when I do I will be interested in whatever they have to offer.

Another voucher for pedicure and manicure – the lady giving it talked non-stop throughout the appointment, told me how the Living social team only pays them when the end of the voucher period arrives – so if the voucher expires at the end of December, they only get their money in January.

So if you’re a business wondering whether to use these vouchers as part of your marketing campaign, here is my advice (take it or leave it!)

– make sure you have a marketing campaign around this – have a system for capturing email addresses and contact details for your new prospective clients,
– recognize that it may cost you money – just like any marketing campaign will.
– Treat each voucher recipient as a new customer – treat them like royalty and they will return for repeat business

The franchise owner who cleaned my carpets this morning left without asking me for my email address. Golden opportunity – I was happy with the service – I even asked him for a quote to clean the other 3 carpeted rooms – which he gave me verbally and still didn’t ask for my email address.
Yes, he handed me some brochures and a magnet for my fridge (good one) – but they were for their other product line which is restoration cleaning.
The 1970’s houses are ugly, I’m certainly not paying money to restore it – it’s going to be all about renovating it!

Jill Hutchison
Motivation * Mastermind * Mindset
www.evolvedynamic.net
+61419194323

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